Trickle-down Empowerment

2014  |   Design Research, Creative Strategy, Design

Trickle-down Empowerment is a study of ethical consumerism between the Global North and South. A series of bead-making tools and kits serve as the centerpoint for an examination of the aesthtics, language, economics, and power dynamics surrounding a peculiar product; hand-made Ugandan paper beads. Through the work of paper jewelry makers in urban Kampala and the responses of American women consumers, Trickle-down Empowerment challenges the efficacy and outcomes of empowerment-based marketing narratives.