Project Shift  

2017  |  Creative strategy, project management  |   Omar N. López



The mission of Project Shift is to create permanent change and shift perspectives within agencies who work with one of LA’s most vulnerable populations: survivors of interpersonal violence who are Deaf, hard of hearing, Deaf-blind or who have disabilities, resulting in more accessible, safe, culturally competent and effective services.

Project Shift’s visual identity was designed for a partnership of LA-area law enforcement and service providers. The logotype, structured with forced multiple perspectives, nods to project members’ commitment  to elevate the needs of this population and secure their safety and access to support.