5D for Nike
Unlocking 2025: A world of Unlimited Human Athletic* PotentialNike x 5D Global Studio, 2014
Worldbuilding for the athlete of the future
At 5D Global Studio, narrative and digital design converge to create immersive, imaginative storytelling experiences. Under Creative Director Alex McDowell (Minority Report, The Terminal, Fight Club), the studio developed Unlocking 2025, a body of visual and narrative work that glimpsed into the future of athleticism, consumerism, urbanism and the environment to create a holistic vision for Nike’s 2015 leadership summit.