Unlocking 2025: A world of Unlimited Human Athletic* Potential

Nike x 5D Global Studio, 2014

Worldbuilding for the athlete of the future


At 5D Global Studio, narrative and digital design converge to create immersive, imaginative storytelling experiences. Under Creative Director Alex McDowell (Minority Report, The Terminal, Fight Club), the studio developed Unlocking 2025, a body of visual and narrative work that  glimpsed into the future of athleticism, consumerism, urbanism and the environment to create a holistic vision for Nike’s 2015 leadership summit.